CLIENT: BLOCK INC.

Bitcoin at Block.

BRANDS: Cash App · Square · Bitkey · Tidal · Proto
MOMENTS: Bitcoin Vegas · btc.day, 2026
AUTHORSHIP: Creative architecture and concept: Armani Cotton, cypherpunk studio

BTC.DAY

Gavin's 2010 faucet gave bitcoin away behind a CAPTCHA that proved you were human. Ours gave away Cash App, Square and Bitkey's bitcoin to anyone who proved they were a bitcoiner. Purists hated it. Purists and everyone else lined up.

BUY — Cash App

SPEND — Square

SECURE — Bitkey

Bitcoin Block Party: Vegas 2026

We took the Bitcoin Citadel — the mythological future-state where Bitcoin is the standard — and reimagined it as a Block Party you can walk into now. Familiar language that signals celebration and community, loaded with what happens when Bitcoin works end to end: bitcoin moves into the present tense.

PRECEDENT

Block parties, archival — dancing in the street, and a street closed for the afternoon

Block parties, archival — a road race, folding chairs, kids with ice cream

THE EXPERIENCE

The Block sign lit over the street, with SECURE and BUY signposts beneath it

Square Corner — an OPEN sign in neon over the shop front

THE ROOM

Two guests against the Cash App wall of hand-lettered posters

Three guests in white sunglasses under the string lights